Top 5 Blog Articles for Marketing To Read in 2022
Reading a descriptive blog article about the ever-evolving marketing trends and strategies along with a cup of coffee is a great way to start a day for any marketer. Therefore, to make your life easier, we have curated a list of top 5 blog articles for marketing to read in 2022. These will help you keep up with the marketing world and ace the game.
So, let’s get started!
Blogs have emerged as an accessible and dynamic method of communication since their inception in the 1990s. Hence, allowing and encouraging everyone to contribute.
Blogging not only allows you to teach those who share your interests, but it also allows you to connect with people all over the world who share your passion. Therefore, more and more people turn to blogs for inspiration, advice or tips given directly by experts and professionals.
So, if you are a novice, entering the marketing world or even a professional marketer who wants to polish their knowledge and skills to help market the brand better, reading these top 5 blog articles for marketing will be worth your time!
Top 5 Blog Articles for Marketing To Read in 2022
Here is the list of top 5 blog articles for marketing written by well-renowned professionals in the field of marketing.
1. Social Media Marketing: The Ultimate Guide By Kristen Baker, HubSpot Blog
The days when the businesses could only market their products and brands through telephone marketing and print advertising are long gone.
In the age of the internet, everything is ‘just one-click away’ and so are the potential consumers. Hence, it is extremely essential for brands to have a social media marketing strategy to attract consumers and build their brand.
Kirsten presents the ultimate guide which deeply touches all aspects of social media marketing. From its definition and benefits to ways in which you can build your social media marketing strategy, she tried to cover it all. All in all, it’s one of the most informative pieces on social media marketing you could have asked for!
2. 4 Ways to Use Micro-Influencers to Grow Your Business by Neil Patel, Neil Patel’s Digital Marketing Blog
Influencer marketing has flourished as a result of the global pandemic. It provides personalization and quick turnaround time as video consumption grows and attention spans shrink. Therefore, it is the best time to leverage instagram through influencer marketing.
As Neil said, not all businesses can afford to approach high-end celebrities and Instagram models. However, businesses with small budgets can use micro-influencers to grow their brand.
This exceptional blog article piece by Neil makes for an interesting read and provides detailed insights on how to create a great influencer marketing strategy.
3. Try These Tools To Create Content That Works for Search Engines and Audiences by Sally Ofuonyebi, Content Marketing Institute
Getting discovered among hundreds of competitors and keeping your audience invested can seem to be a daunting task at first. Here, in the words of Sally herself, “creating valuable, consumable content” is the key to success.
In her blog article, Sally lists some of the best tools and softwares that can help new businesses and growing brands polish their content. As a result, they can get recognition and emerge with their unique identity in the fierce and competitive marketing world.
4. The Core Elements of Storytelling that B2B Can Learn from B2C — Moz, By Adriana Stein, The Moz Blog [SEO]
No one is unaware of the art of storytelling. We have all grown up listening to stories and folktales which induced curiosity, interest and a myriad of other emotions. Hence, it is considered as the most powerful marketing tool. It helps attract consumers, get their attention and make deeper emotional connections.
Through her blog article, Adrianna talks about the power storytelling holds in the marketing world and how even B2B can benefit from it. In addition, the article includes comprehensive observations about the storytelling techniques that B2B can use to build their brand.
5. How to Build a Personal Brand: 7 Steps to Create the Business of You By Tim Stoddart, Copyblogger
Although it might feel like a tedious task, effective personal branding can make you stand out in the crowd. It improves your reputation and increases trust among potential clients, employers and managers.
There is a greater need than ever for entrepreneurs to have a personal brand due to increasing competition. Therefore, Tim has come to your rescue with his how-to guide to help you build your personal brand in 7 easy steps. The piece touches various topics and their different sides with the writers’ personal anecdotes which makes it an echt read.
Interestingly, these articles make for just the tip of the iceberg. The online world is filled with such knowledgeable articles written by great people from the marketing field. So, feel free to mention your favourite blog articles or marketing blogs in the comments section for everyone to discover.