What Is PPC? Learn the Basics of Pay-Per-Click Marketing 2022

  • Basic of PPC Marketing
  • Why we need PPC
  • PPC Ad Networks
  • Steps for using PPC
  • Keyword Search
  • Use of Dropbox

Basic of PPC Marketing

Why We Need PPC

  • Contributes to Your Business Goals
  • Easy to Scale and Track
  • Casts Network for New Customers
  • Offers high ROI

PPC Ad Networks

  • Google Ads
  • Microsoft Ads
  • Twitter
  • Facebook Ads
  • LinkedIn Ads
  • Instagram Ads

Tips for Usage of PPC

  • Want to sell your product or service
  • Thinking to attract traffic on your website
  • Having desire to get subscribers for your email newsletter

Keyword Search

  • Exact Match — The queries of customer should type accurately.
  • Phrase Match — The Query must be typed in correct order. There are probability of additional terms which can place before or after the query.
  • Close Variants Match — The queries can contain misspellings or other variants. But, queries must be typed exact.
  • Negative Match — With this keyword match, you can exclude your ads to show up for certain terms.

How Does PPC Marketing Work?

  • Through Keyword discovery, a brand identifies relevancy. There are popular terms which audience search often.
  • A brand makes a search result Ad. It will be visible to users when They search for target Keywords.
  • A user searches for one of the keywords, see the advertisements on search engine results page (SERP), and clicks on it.
  • The brand is charged for the users clicking on the advertisements.

Use of Dropbox

Conclusion

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