What Is PPC? Learn the Basics of Pay-Per-Click Marketing 2022

  • Basic of PPC Marketing
  • Why we need PPC
  • PPC Ad Networks
  • Steps for using PPC
  • Keyword Search
  • Use of Dropbox

Basic of PPC Marketing

Why We Need PPC

  • Contributes to Your Business Goals
  • Easy to Scale and Track
  • Casts Network for New Customers
  • Offers high ROI

PPC Ad Networks

  • Google Ads
  • Microsoft Ads
  • Twitter
  • Facebook Ads
  • LinkedIn Ads
  • Instagram Ads

Tips for Usage of PPC

  • Want to sell your product or service
  • Thinking to attract traffic on your website
  • Having desire to get subscribers for your email newsletter

Keyword Search

  • Exact Match — The queries of customer should type accurately.
  • Phrase Match — The Query must be typed in correct order. There are probability of additional terms which can place before or after the query.
  • Close Variants Match — The queries can contain misspellings or other variants. But, queries must be typed exact.
  • Negative Match — With this keyword match, you can exclude your ads to show up for certain terms.

How Does PPC Marketing Work?

  • Through Keyword discovery, a brand identifies relevancy. There are popular terms which audience search often.
  • A brand makes a search result Ad. It will be visible to users when They search for target Keywords.
  • A user searches for one of the keywords, see the advertisements on search engine results page (SERP), and clicks on it.
  • The brand is charged for the users clicking on the advertisements.

Use of Dropbox





Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Sell by Chat — How to Use Chat to Book Appointments or Sell Your Program

Your marketing doesn’t need to be large scale

Fancy Footwork: Leading Clients Through Automation

SEO Predictions: What’s To Come In 2018

《 Business Canvas Model & Value Proposition Canvas for Specialty Cafe Business 》

Go To Market Strategies: A Guide for Product Managers + Template

Everything You Need to Know About Copywriting, if You’re Not a Copywriter

Getting Customer Insights Into Your Company’s DNA

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Marketing Bloq

Marketing Bloq

More from Medium

Why SEM is so popular among Marketers?

SEM costs and its profits

Tips to Get, Analyse, and Use Consumer Insights from Social Media

The Power of Influencer Marketing!

How To Make Huge Online Sales In 2022